Atomic started as a ski manufacturer ( A. Rohrmoser) but with the acquisition of Koflach ski boots and ESS bindings, was amongst the first to put together ski/boot/binding systems. The years since have proven their success at the highest levels of the sport.
The first Offset Shells evolved into the Beta Race and Beta Carve ski boots; they were well lasted with a very anatomic shape. Conceptually the Beta shells were the first to be manufactured to allow the boots sole to flex a little. This, in conjunction with the ESS bindings, effectively reduced the flat spot underfoot giving the skis a rounder flex, increasing ski to snow contact making them more predictable and faster.
ESS bindings, which started out as a skunk works project at Look, were designed with the very same philosophy; manufactured in such a way as to allow the ski to flex as designed without the inhibitions imposed by the flat spot underfoot.
With these components integrated the success of the system was immediately evident then and continues to this day.